About HEADGAINS

Canadian Men's Hair Styling, Formulated With Purpose

HEADGAINS is a Canadian men’s hair styling brand creating high-performance hair care products that combine styling with functional ingredients formulated to thicken and optimize hair.

Founded in Canada, HEADGAINS was created around a simple idea: men shouldn't have to choose between products that style their hair and products designed with the health and appearance of their hair in mind.

HEADGAINS develops premium hair styling products that deliver the performance men expect from modern styling products while incorporating targeted ingredients selected for their functional properties.

From hair paste and pomade to future innovations in men's hair care, HEADGAINS is building a new category of functional men's styling products where performance and hair care work together.

A Canadian Men's Grooming Brand

HEADGAINS is a Canadian-owned men's grooming and hair styling brand, with its products developed and made in Canada.

The brand was founded by cousins Brendan Graves and Joel Graves, who wanted to create a better approach to men's hair styling—one that goes beyond simply holding hair in place.

HEADGAINS is built for men who care about how their hair looks today while also paying attention to the long-term appearance and condition of their hair.

Our products are designed for everyday styling and are made for modern men's hairstyles, from natural, textured looks to slicked-back and polished styles.

Functional Hair Styling

Traditional men's styling products are primarily designed around hold, texture, shine and finish.

HEADGAINS takes a different approach.

Our formulas combine styling performance with targeted functional ingredients, creating products that are designed to do more than simply style hair.

Our ingredient philosophy focuses on selecting ingredients with recognized cosmetic and hair-care functions, including:

• Saw Palmetto
• Pumpkin Seed Oil
• Green Tea
• Salicylic Acid
• Niacinamide (Vitamin B3)
• Rosemary
• Ceramides
• Panthenol (Vitamin B5)
• Bamboo-derived Silica

These ingredients are incorporated alongside styling ingredients to create products that provide the hold, texture and finish expected from premium men's hair styling products while supporting a more functional approach to hair care.

Our Products

HEADGAINS currently offers men's hair styling products designed for different styling preferences and finishes.

BEST HEAD PASTE

BEST HEAD PASTE is a men's hair paste designed for short to medium-length hair.

It provides a matte finish with medium-to-firm hold, making it suitable for textured, natural and structured hairstyles.

The formula combines styling performance with functional ingredients selected to complement HEADGAINS' approach to men's hair care.

BIG SLICK POMADE

BIG SLICK POMADE is a men's pomade designed for slicked-back and polished hairstyles.

It provides a polished finish with medium, natural-looking hold and is designed for styles ranging from classic slick-backs to more contemporary, controlled looks.

Like all HEADGAINS products, BIG SLICK POMADE combines styling performance with a functional ingredient approach.

Made in Canada

HEADGAINS is proudly Canadian.

Our products are developed and manufactured in Canada, reflecting our commitment to Canadian product development and manufacturing.

Being made in Canada is an important part of HEADGAINS' identity, but it is only one part of what differentiates the brand. Our focus is on creating products that combine premium men's styling performance, thoughtful formulations and functional hair care.

Our Philosophy

We believe men's hair products should do more.

Style your hair. Take care of your hair.

HEADGAINS exists to bridge the gap between traditional men's styling products and functional hair care.

Rather than treating styling and hair care as completely separate categories, we are developing products that bring the two together.

Our approach is built around three principles:

1. Performance

A styling product has to work.

Hold, texture, finish and ease of use are fundamental to every HEADGAINS product.

2. Purposeful Formulation

Every ingredient has a reason for being there.

We select functional ingredients based on their intended cosmetic and hair-care properties and formulate them alongside effective styling ingredients.

3. Modern Men's Hair Care

Men's grooming is evolving.

Today's consumer is increasingly interested not only in how their hair looks, but also in the ingredients in the products they use and how those products fit into their overall hair-care routine.

HEADGAINS was created for this new generation of men's grooming.

HEADGAINS in Canada

HEADGAINS is available to Canadian consumers through HEADGAINS.com and selected Canadian retail partners.

The brand is expanding its Canadian retail presence while continuing to develop new products within the men's hair styling and functional hair-care category.

Our goal is to establish HEADGAINS as a leading Canadian men's hair styling and grooming brand and to introduce a new generation of functional styling products to men in Canada and internationally.

What Makes HEADGAINS Different?

HEADGAINS sits at the intersection of three categories:

Men's Hair Styling + Hair Care + Functional Ingredients

Unlike traditional styling brands that focus primarily on hold, finish and texture, HEADGAINS incorporates targeted functional ingredients into its styling formulas.

This creates a differentiated approach to men's grooming: high-performance styling products formulated with purpose.

Frequently Asked Questions

What is HEADGAINS?

HEADGAINS is a Canadian men's hair styling and grooming brand that creates functional hair care products formulated with purpose to thicken and optimize hair.

Where is HEADGAINS from?

HEADGAINS is a Canadian brand founded in Canada. Its products are developed and made in Canada.

Is HEADGAINS a men's hair brand?

Yes. HEADGAINS specializes in men's hair styling and grooming products, including hair paste and pomade.

What products does HEADGAINS make?

HEADGAINS currently makes men's hair styling products including BEST HEAD PASTE, a matte-finish hair paste, and BIG SLICK POMADE, a polished-finish pomade.

What makes HEADGAINS different from other men's hair styling brands?

HEADGAINS combines styling performance with functional hair-care ingredients. Its products are formulated to provide the hold, texture and finish expected from premium styling products while incorporating targeted ingredients selected for their cosmetic and hair-care properties.

Are HEADGAINS products made in Canada?

Yes. HEADGAINS products are developed and made in Canada.

What ingredients does HEADGAINS use?

HEADGAINS formulas incorporate targeted ingredients including saw palmetto, pumpkin seed oil, green tea, salicylic acid, niacinamide, rosemary, ceramides, panthenol and bamboo-derived silica.

Where can I buy HEADGAINS?

HEADGAINS products are available through HEADGAINS.com and selected retail partners in Canada.

The HEADGAINS Mission

HEADGAINS is building a new generation of men's hair styling products—products that don't just style hair, but are formulated with purpose.

Better styling. More functional hair care. One product.

HEADGAINS is proudly Canadian and is committed to developing high-performance men's hair products that help men look their best while taking a more thoughtful approach to what they put in their hair.